Creative Direction Marketing ServicesCREATIVE SERVICES



A WWWebworX viral video for the online promotion of the internet's first fully illustrated online action and adventure novel.





WWWEBWORX™

WWWebworX is a method of selecting the most effective and appropriate online marketing tools designed to increase the number of visitors coming to your web site. How do we do it? Creative Direction considers virtually all of the online tools available that can drive traffic. In the process, each is ranked according to relevant factors that impact a targeted audience. An integrated program is then developed based upon the score or relevance of each factor, the budget, the timeline, and the ability to meet or exceed a stated objective. The list of online tools includes:

 
  • 1. SEO - Search Engine Optimization with proper technical and marketing implementation is a web site basic.
  • 2. Site Submission - A web site marketing task to be performed on a regular basis.
  • 3. Paid SEM - Search Engine Marketing uses key words and phrases secured through market rate bidding and charged only by click-through.
  • 4. Viral Videos - Creation, production and distribution to public video hosting sites.
  • 5. Online Advertising - High visibility advertising on synergistic sites at click-through rates.
  • 6. Newswire Publicity - News releases distributed by online newswire.
  • 7. E-mail Publicity - E-mailing news releases to local, regional, national and international media.
  • 8. E-mail Blasts - Fast, inexpensive, and highly effective way to communicate to OPT-IN lists.
  • 9. Affinity Partnerships - Linking with another web site so that both will share in adding value to their products, service or sales proposition.
  • 10. Social Networking - Online community interaction designed to generate buzz through threaded discussion, events and shared interests.


WWWebworX can also be used as an application to find out how well current online marketing programs are performing. The factors that impact the relevance and how well each of the online marketing programs might work are:

Brand
Cost
Culture
Demonstration 		Domain
Entertainment
Frequency
News 		Positioning
Reach
Search
Speed 		Synergy
Targeting
Term


If you are interested in learning more about developing an online marketing communications campaign to drive more traffic to your web site, please call us at 765.883.8431 or send e-mail to rparker@CreativeDirection.com.